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We’re giving back to the planet.

The Great Canadian Shoreline Cleanup is a national conservation program that provides Canadians the opportunity to take action in their communities wherever water meets land, one bit of trash at a time.

Since 1994, there have been 21,300 cleanups that have collected more than 1.3 million kg of trash across Canada’s shorelines.

Thanks to the nearly 800,000 volunteers that have led and participated in cleanups throughout the years.

The future is bamboo is proud to partner up with such a great cause that resonates with our whole brand’s philosophy. A portion of all our proceeds donated to the Great Canadian Shoreline Cleanup.

The Great Canadian Shoreline Cleanup became a national conservation initiative in 2002 and cleanups started appearing in every province and territory. By 2003, more than 20,000 volunteers were taking part. Public support grew as Canadians became more aware of the harmful effects of shoreline litter on ecosystems, wildlife and people. In 2010, the Vancouver Aquarium began delivering the program with WWF-Canada, a strong partnership that continues today. 

In 2017, the Vancouver Aquarium expanded to become Ocean Wise, a global conservation organization focused on protecting and restoring our world’s oceans. The Shoreline Cleanup is housed under the Ocean Wise umbrella too.

The Shoreline Cleanup is now recognized as one of the largest direct action conservation programs in Canada. Ocean Wise and WWF-Canada are committed to growing the program to achieve our mission: to inspire Canadians to keep all shorelines free of litter.

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